book

Discover the Insider Secrets of Million-Dollar Crowdfunding Campaigns

Some clients pay us over $1,000,000 to run their multi-million-dollar crowdfunding campaigns. For the first time ever, we’re pulling back the curtains and showing you how we do it.

  • How to develop a product everybody wants
  • How to get 100,000 visitors to your page
  • How to increase sales by over 37%
  • What services to use... and which ones you shouldn’t waste time on
  • And much more....
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Our Recent
Projects

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Kara Pure

Make pure water from the air

10L of fresh drinking water daily. World's 1st air-to-water dispenser of mineral-rich alkaline water

$ 1,230,557 Raised
12305.57% funded
1,272 Backers

Overview

Kara Pure is a water dispenser with innovative air-to-water technology. It transforms the standard air in your home into a 9.2+ pH antioxidant-alkaline water. Kara Pure makes it possible to have up to 2.5 gallons (~10L) of water every day from thin air.

Backstory

We started with product validation on Prelaunch.com and got initial feedback from potential customers. We were absolutely ecstatic about the results of testing our product on Prelaunch.com!

Launching something totally new and unprecedented is definitely a daunting task, so in order to reach the greatest number of customers, we put together a comprehensive marketing strategy.

Since trust and credibility were essential elements to success, we arranged weekly live streams hosted by the creator, where he interacted directly with customers. We also used social media marketing and email campaigns to help educate potential customers about the product.

To amplify the impact, media representatives and influencers were recruited too! And finally, our advertising campaigns were tailored to continuously scale and target audiences from around the world.

The end result?
Kara Pure is now widely known as an innovative way to save money while helping the environment! And we couldn’t be more proud.

GigaDrive

World’s Fastest External SSD

with 2,800MB/s transfer speeds ⚡ and heat control technology

$ 1,614,351 Raised
6457.404% funded
5,260 Backers

Overview

GigaDrive is the hyperfast, water-, dust- and shock-resistant external SSD. The latest Thunderbolt 4 and USB4 tech make the most of its 4TB (and now 8TB) NVMe M.2 drive to achieve speeds of up to 2,800 MB/s.  

Backstory

We started working with the GigaDrive campaign during the lead generation stage. We tested a few directions - namely, Thunderbolt and other SSD features - before choosing the current position direction.

Eventually, after different tests, we positioned it as the world’s fastest external SSD that offers unmatched data transfer speed to any user.

By building a seamless, yet bright website we were able to clearly communicate the features and benefits of GigaDrive. The teams also employed these same design and copy elements to ensure a harmonious user experience for backers of GigaDrive.And while the Ads, SMM, Sale, and Copy departments were proactively working on promoting GigaDrive to potential backers through different mediums, our PR and Influencers Departments were making sure that "sharks" of their industry were also aware of the next big thing on the market.

Over the course of GigaDrive's campaign, all the activities of the marketing team — from design to copy to communication means — had a tangible impact on the overall campaign: GigaDrive raised over $1,5M to become the most funded external SSD in the whole crowdfunding history.


Poopail

World’s best 2-in-1 solution for dog poop

Pick up and store your dog's waste for up to a week! No smell, no hassle. No more poopy days! Keep your hands, yard, and pooch clean.

$ 522,018 Raised
5220.18% funded
5,923 Backers

Overview

With Poopail you get no more poopy days! Pick up and store your dog's waste for up to a week, without smell or hassle. Poopail keeps your hands, yard, and pooch clean.

Backstory

We were keen to design the perfect crowdfunding campaign that would showcase Poopail’s unique features and value propositions in the most engaging way possible—after all, other solutions were available on the market.

We knew to stand out amongst the competition, and we had to think outside the box and use innovative tactics with quirky visuals. So, instead of sticking with boring content, we jumped into the deep end and shifted our focus toward interactive, funny, and witty messages. We tapped into our playful side to make sure that potential backers saw our project in a new light—it was daring, unique, and full of personality. From advertising to campaign page—we did everything in our power to ensure that the Poopail’s story was interesting, interactive, engaging, and admirable.

And the rest, as they say, is history...

amofit S

Wearable for Sleep and Healthy Aging

Biohacking Vagus Nerve and Autonomic Nervous System | Wearable device for SLEEP, STRESS & ANXIETY

$ 541,889 Raised
5,420% funded
2,283 Backers

Overview

amofit S is a unique bioelectronic wearable device that improves sleep, stress, and anxiety transmitting mild electromagnetic signals to the vagus nerve in the chest area.

Backstory

The amofit S and our cooperation journey was an amazing experience. We started off only with advertising services and once the initial results were visible, we decided to add more services.

In a short time, our marketing team managed to raise an extra $500K for the campaign. How? Through creating creative visuals series, where we compared the amofit S with sleeping pills and similar products. On top of that, we identified the targeted newsletters that would bring more organic traffic to our website.

OEPLAY

Powerful Hi-Fi Speaker with Iconic Design

AMT Tweeter | Lossless Audio | Explosive Bass | Expansive Soundstage | Wide Frequency Response

$ 287,450 Raised
2874.5% funded
467 Backers

Overview

Packed with a powerful AMT tweeter, OEPLAY speaker is built to impress with exceptional sound quality to truly honor and respect the music the way it was written.

Backstory

The TCF and OEPLAY team-up was a match made in heaven. OEPLAY had the vision to bring their revolutionary new speaker to the market. TCF, with its expertise in crowdfunding campaigns, was able to help OEPLAY create and launch its Indiegogo crowdfunding campaign.

The challenge was to create a campaign that would capture the attention of the public and convey the unique features of the speaker. To do this, TCF created a multi-faceted marketing strategy that brought together different digital marketing tactics. This included creating a series of videos to showcase the speaker’s features, as well as press releases and social media campaigns.

Throughout the campaign, we monitored the progress of the campaign and were able to make adjustments to maximize the success of it. This included creating new content, responding to customer inquiries quickly, and using targeted ads to reach the right audiences.

The collaboration was a success. The campaign was able to raise over $200K, and the speaker was featured in several major print and digital publications. This increased the exposure of the product, and allowed OEPLAY to reach a larger audience.

Blanc

Face the world with the only full-face modular mask

A HEPA-enabled face mask that protects you and your identity while highlighting your personal style

$ 481,482 Raised
4814.82% funded
3795 Backers

Overview

Blanc is a cool face mask that allows you to breath fresh air through a HEPA filter, protecting your identity, and most importantly, having fun doing so with custom interchangeable panels.

Backstory

Every creator yearns for the same thing: validation. A sign that they're on the right track and their idea will resonate with many people. The Blanc Mask was probably one of the most controversial PreLaunch.com campaigns during the past few years.

No one—literally no one—ever thought that the egg-shaped face mask would get this popular. After many tests and experiments, here's what we found.

The mask was for creative individuals who wanted to push the boundaries, with a full-face armor that goes above and beyond to protect the wearer from bacteria and viruses, and also give them privacy and protect their identity!

And the entire marketing campaign for crowdfunding was built around it. We used a combination of videos, images, and gifs to showcase how the mask works and the potential creative applications it brings.

The campaign slowly grew in popularity! It was an amazing success story that showed us just how powerful campaigns can be when you find the right positioning for a product.

Multo

Your own kitchen farm

An indoor garden to grow salads, herbs and small vegetables at home, all year round!

$ 447,125 Raised
4471.25% funded
993 Backers

Overview

MULTO is an indoor garden to grow salads, herbs, and small vegetables at home all year round! Its campaign story is captivating. Not only because we were working with a well-established and already appreciated brand, but also because of the innovative approach we decided to take.


Backstory

Our collaboration with Prêt à Pousser within TCF Advertising Service was a great success from the get-go, and we wanted to continue pushing forward by adding other directions. From SMM to Influencer Marketing to Public Relations to Sales and Email Marketing — we knew that it would take a well-rounded strategy to make this campaign successful.

We started by creating an engaging and informative post and video content featuring product reviews, blogs, recipes, and other in-depth information about the product and how it works. We also relied heavily on PR and Influencer marketing and managed to land some very high-profile influencers who could spread the word about MULTO and its potential.

The MULTO campaign was a great success thanks to our innovative and well-rounded approach. By featuring engaging and informative content, we were able to reach potential customers through a variety of channels and drive sales.

Thanks to our efforts, the MULTO campaign raised almost $500K.

UV Mask

All-Day Active UV-C Air Purification Face Mask

A reusable, two-way protection, ozone-free mask that filters air pollutants, dust, smoke, droplets, pollen & leaf mulch as you breathe.

$ 4,164,225 Raised
20,821% funded
19,478 Backers

Overview

UVMask is the next generation reusable antiviral and anti-pollution face mask with the most powerful UV-C sterilization technology on the market. 

Housing a passive air filter and a groundbreaking patent-pending Sterile-Vortex technology, it purifies and sterilizes air from pathogens, bacteria, and microbes 100X smaller than the grain of flour in real-time, providing all-day, 8-hour protection.

Check out the campaign  

 

Backstory

We took over UVMask one week before its official launch on Kickstarter. With COVID-19 spreading across the globe rapidly, with governments pushing wearing masks everywhere in public and with unique attention towards personal hygiene, UVMask had the potential to be the next big thing.

With less time to prepare and a huge list of restrictions from Kickstarter and advertisement channels, we face several challenges. Every step of the campaign was consistently communicated with the creator team. To reach our target goals, we have changed the directions, testing out new strategies and approaches, and together with the creator team and backer community improved the product.

 

Elecjet

World’s Fastest Charging Power Bank

Charges 100% in 27 Min, 10,000mAh Graphene Power Bank, Dual Action Charging, Fast Charge Compatible.

$ 404,235 Raised
4042.35% funded
3,755 Backers

Overview

Apollo Ultra is the 4th generation of graphene-enhanced 10,000mAh power bank to fully charge in under 27 minutes and deliver you fast charging whenever needed.

Backstory

We took up the Elecjet Apollo Ultra campaign early on, understanding that their technology could make a difference in today's mobile lifestyle.

It was an amazing chance to collaborate with Elecjet and test their product on Prelaunch.com's platform — an opportunity we couldn't pass up! Our testing and experimentation during the prelaunch stage, led to the early discovery of valuable feedback from our potential audience, helping us successfully pinpoint our ideal customer base and target them with precision at launch.

And when the day came we took a huge leap and launched our project on Indiegogo.

The Elecjet Apollo Ultra Indiegogo campaign was an absolute hit, we were thrilled with the response! We gained unprecedented press and influencer coverage, conversions from Ads, SMM, and email marketing along with a huge wave of pre-orders — all within only a few short weeks.

Duovox Mate Pro

Deep Learning AI Full-Color Night Vision

Turn Night Into Day With The Most Advanced True-Color Night Vision Camera for Your Next Outdoor, Boating, Travel, or City Adventures. Much more powerful than Sionyx.

$ 297,365 Raised
2974% funded
500 Backers

Overview

Duovox Mate Pro is the most advanced true-color night vision camera for outdoor activities, boating, travel, or city Adventures.

Backstory

The DuoVox campaign was one of the most challenging yet creative campaigns we have ever done. We started by creating a high-end campaign page that had to engage users in the story of the product.

To ensure that all the product features were highlighted and easily understood, we created a series of videos. Each video showcased the camera’s capabilities in action, from its true-color night vision to its extreme zoom and wide-angle view capability. We also produced a number of creative assets for Instagram, Facebook, and other social media channels that explained each feature in more detail.

To further increase the reach of the campaign, TCF utilized its vast network of media contacts to secure press attention and had numerous video reviews on YouTube from prominent influencers, increasing the visibility of the product and building trust among potential customers. Thanks to the hard work of TCF, the DUOVOX camera was able to raise $250K for their outdoor camera.

CrownCruiser

Carbon Fiber e-Bike

The Most Stylish Bike out there! 15.5mph | Up to 100 Miles Range*| Fully Customizable Colors & Skins

$ 463,123 Raised
4631.23% funded
198 Backers

Overview

The CrownCruiser e-Bike blends distinctive custom styling, an advanced suspension system, a high-performance motor, and next-generation technology to give you the ultimate riding experience.

Backstory

With CrownCruiser we were presented with a new challenge — to take an existing campaign halfway through and make it a success. With an eager audience and plenty of leads in sight, we still were not hitting the results we wanted — it seemed like something was missing from our campaign. Our initial team had built a great page with engaging copy and aesthetically pleasing photos, yet we found ourselves without any clear direction to take us forward.

With a few strategic shifts, CrownCruiser was transformed from an advanced tech product to something that truly touched the lives of its users. We crafted interactive landing pages and orchestrated warm-up emails before taking off with Social Media Marketing campaigns — connecting our brand with the people in meaningful ways!

With the release of our high-end e-cruiser, we wanted to ensure that its price was worth it for customers. Our sales team and savvy social media marketing went above and beyond — taking a personalized approach ensuring each customer not only resonated with this revolutionary product but also had an extraordinary experience overall.

As a result, success followed us all around!

TurboHub

World’s Fastest SSD & 6-in-1 USB-C Hub

4TB SSD + Thunderbolt 3 + USB 3.1 Gen2 + USB Gen 3.1+ HDMI 2.0 + SD UHS-II + 1000Mbps Ethernet

$ 1,039,135 Raised
6928% funded
4,643 Backers

Overview

TurboHub is an all-in-one SSD and adapter delivering up to 4TB of lightning fast SSD storage combined with the added versatility of 6 additional ports to boost your productivity. It comes in a single or dual USB-C connector with a Thunderbolt 3, USB 3.1, USB-C, HDMI, SD, and ethernet slot, all in one compact and sleek package with two color options.

Backstory

We began working with TurboHub in the pre-launch stage, testing different audiences and angles for a data-driven direction.

TurboHub succeeded thanks to clever product positioning—there are great SSDs and great adapter hubs, but nothing comparable when combined.

With a defined position, target audiences, and different strategies, our Ads and Social Media Marketing departments put out highly effective ads, the PR and Influencer departments got prototypes out to big-name reviewers, and the Copy Department launched a well-thought email marketing which resulted in lots of conversions. All this drastically increased our brand reputation and led to the campaign’s success.

CIGA Design

Sophisticated Fully Automatic Titanium Timepiece

Designed to highlight real men’s love of complexity with outstanding design and superb performance.

$ 2,613,895 Raised
26,139% funded
10,727 Backers

Overview

This is the watch with nothing to hide.

A sophisticated transparent fully automatic timepiece made from Titanium and Sapphire Crystal that affords its wearer and those around him a chance to marvel at its inner workings and inherent strength.

 

Check out the campaign

Backstory

We took on the CIGA Design campaign from pre-launch all the way through its live campaign, during which we raised $1-million.


Understanding its predominantly aesthetic appeal, we created a strong visual language and used the provided prototypes to create a high-end photograph and video series. Together with a strong understanding of CIGA’s audience, we developed a language that spoke to the desires of real men.

This became the basis for targeted ads and SMM, and a step towards engaging a variety of strong influencers who understood CIGA’s intrinsic value and mobilized their followers. Through language that echoed the timepiece’s sophistication and style, we also engaged influential media through our PR department.

 

 

 

 

VEZO 360

The First 4K 360 Degree Smart Dash Cam

Protect your car and everyone in it with a 4K 360˚ dash cam with AI drowsiness | 4G-LTE | & More

$ 1,949,190 Raised
7,797% funded
7,614 Backers

Overview

 

  • •   Dual-lens 4K dash cam
  • •   Records with a 360˚ field of view
  • •   Built-in AI detects if you're falling asleep behind the wheel
  • •   Accident detection
  • •   4G/LTE connection
  • •   Configurable mobile app
     

The VEZO 360 propels dash cam technology into the 21st century.

 

Check out the campaign
 

Backstory

The VEZO 360 had a long list of truly exceptional technology which gave us plenty of material to work with. That and the sheer amount of practical functionality with this product allowed us to position ourselves to showcase its distinct features through creative SMM posts, influencer promotions, and engage in some aggressive marketing. Facebook advertising was our heaviest lifter during this campaign.

We took full advantage of the various features and changed our advertising tactics often to constantly grow and reach out to new target audiences, which brought us over 120,000 visits to the campaign page.

Teamwork, collaboration and careful budgeting between our departments allowed us to appropriately incorporate the right marketing strategies and resources to get the VEZO 360 past the 1$ million dollar mark.

Pico

The Garden In Your Palm That Makes Growing Fun Again!

With powerful LED lights and a self-watering reservoir, Pico makes planting easy for everyone.

$ 1,776,363 Raised
17,764% funded
20,675 Backers
Case Study

Overview

Pico helps anyone take their first steps into the magnificent world of growing plants.

Bright and fun, it brings nature into every corner of your home. With its OSRAM LEDs, it shines like the sun, no matter how dark. With its 7-day water reservoir and capillary action it’ll take care of watering even when you’re not around. And with its multiple attachments, you can stick it anywhere, from your fridge to your bathroom mirror!

 

Check out the Campaign

 

 

 

Backstory

 

 

Pico was a fun and affordable product that we fully managed from launch to close on Kickstarter, and made it the most-funded and most-backed plant crowdfunding campaign ever.

We highlighted Pico’s accessibility—making growing easy for everyone, its affordability, and early shipment—and the shared boredom of the 2020 lockdown. And used this to develop a lively visual and written tone to match the fun, light-hearted nature of the product.

Colorful photographs accompanied punchy copy, and were turned into viral social media posts and advanced targeted ad campaigns. Our targeted approach to Influencer Marketing and PR outreach aided these efforts.

The wide reach and highly converting material resulted in a tremendously successful campaign, with over $1.2M pledged by over 15,000 backers.

 

 

 

 

 

Case Study

FUELL Flluid

Longest range, best pedal assist e-bike

Go further and faster, in style with the premium e-bike spec'd and built by Erik Buell.

$ 1,462,702 Raised
1,950% funded
910 Backers

Overview

 

 

FUELL Flluid is all about creating emotion and freedom.

We designed the Fluid e-bike with you in mind – you, city lovers and outdoor adventurers.

You who want something attractive, who value design and quality, who always look for something better, and want to ride the best-in-class e-bike.

 

Check out the Campaign 

 

 

 

Backstory

We took an interest in the FUELL E-Bike campaign early on. We felt like this particular E-bike had a lot of potential, and began collaborating with the creators of the FUELL FLLUID E-bike shortly after they launched their campaign. There was a challenge that presented itself with this project, and that was that the E-bike industry was a very saturated and competitive industry. We knew if we wanted to take FUELL FLLUID to the pinnacle of its success, we needed to make sure that our approach would distinguish itself over the competition.

We got to work on changing the direction of the campaign on every level, creating new angles to market and promote the e-bike, highlighting its legendary creator Erik Buell, the premium quality of the FUELL FLLUID and its magnificent 125 miles estimated travel range.

As with every campaign, we made sure to treat this campaign as its own unique thing, taking on a custom approach. We directed online traffic from many different sources like social media, and niche communities to us through aggressive advertisements, influencers, Facebook posts, and used a diverse range of PR strategies. We used everything in our tool belt and delegated the work to the experts in our team and made this one of the most successful crowdfunding campaigns in the industry.
 

WINSTON

Take Back Control of Your Online Privacy

Plug-n-play hardware filter that reclaims your use of the Internet on ALL connected devices at home.

$ 1,681,201 Raised
8,406% funded
4,240 Backers

Overview

 

 

Do you know why you pay more for your airline tickets or hotel rooms?

Or why shady Ad Tech companies are following you even in Incognito mode?

It's because your whole internet activity is being tracked without your knowledge or consent.

Meet Winston: a plug-and-play hardware filter that reclaims your use of internet on ANY connected device at home. Stop being watched, packaged & sold.

- Winston scrambles your internet activity with other Winston users

- Parental Control filters inappropriate content

- 90,000 tracking and malware sites blocked by default

- Reduces data usage by 45%, works with all streaming services and games

- No VPNs used (faster and more reliable)

 

Check out the Campaign

 

 

 

Backstory

We took over the Winston campaign one week into its launch and made some substantial changes to their campaign, quickly resulting in increased traffic and backers.

The technology behind Winston is complex but its what it offers consumers is simple: Winston protects your online privacy and gives you security in an era where big tech companies track people's information online. We started from the ground up, and used every tool in our arsenal; starting from redesigning and overhauling their campaign page, engaging in aggressive PR and marketing tactics, cross promotions, utilizing influencers and SMM posts, and almost immediately the campaign took off.

Winston is still an ongoing campaign, with its popularity and appeal set to increase as more people discover how big tech companies track and use peoples online information.

Bristly

World's Most Effective Dog Toothbrush

Dog-centric design, easy-to-use, safe and the most effective toothbrush for dogs.

$ 1,000,934 Raised
6,673% funded
22,159 Backers
Case Study

Overview

4 out of 5 dogs have dental problems.
Home dental care is of utmost importance for your pups, just like for humans.

Bristly solves the world's most widespread problem among dogs – Oral Disease.
With:

 

 

• 2-sided Bristle lined grooves
• Toothpaste reservoir and
• Meat flavored natural rubber

Bristly prevents plaque and tartar build-up.

Your pup will thank you for it... ❤️

 

Check out the Campaign

 

 

 

 

 

 

 

 

Backstory

The inventor of Bristly Petros Dertsakyan reached out to us after getting market feedback and validation for his product.
Early on it was apparent that the Bristly Brushing Stick solved a valuable need for dog owners everywhere because Bristly went on to become the most backed pet campaign in the history of crowdfunding with more than 20K backers worldwide.

To achieve this result we crafted and executed a unique PR and marketing strategy aimed to target pet parents worldwide.

We tested a diverse range of tactics and even created special campaigns to direct even more traffic to our campaign page.

Case Study
A Labrador chewing Bristly - Crowdfunding campaign

BionicGYM

PROVEN cardio-training breakthrough!

Ellen DeG: “You have to see this!” Easy calorie burn @work or INTENSE workouts, 500+cals watching TV

$ 3,995,835 Raised
19,979% funded
8,501 Backers

Overview

 

• BionicGym is a wearable device that exercises you
• BionicGym lets you burn calories on your sofa, at your desk, anywhere
• BionicGym gives you easy and intense workouts
• BionicGym proven technology – invented by a doctor – tested on live TV
• BionicGym is #1 in fitness ever thanks to our amazing backers in 90 countries

 

Check out the Campaign

 

Backstory

We’ve been consulting with the BionicGym campaign from the very beginning of the project.

This was our very first campaign that reached $3 million.

The BionicGym was an exciting and popular hit on the market and we are proud to be the ones that spread the word about it.

BionicGYM - Crowdfunding campaign

Volterman

World’s Most Powerful Smart Wallet

Built-in Powerbank, Distance Alarm, Global GPS Tracking, Worldwide WiFI Hotspot, Anti - Thief Camera.

$ 2,954,036 Raised
6,560% funded
19,095 Backers
Case Study

Overview

Volterman® is the World’s most powerful smart wallet with 5 smart functions:


• Built-in Powerbank (from 2,000 to 5,000 mAh)
• Distance Alarm
• Global GPS Tracking
• Worldwide WiFi Hotspot
• Thief Detection Camera.


With all the tech inside, Volterman® is slim and lightweight made from premium quality materials.

 

Check out the campaign

Backstory

It started when the inventor Azat Tovmasyan lost his wallet.
He came up with an idea to create a wallet that you can never lose.
The Crowdfunding Formula has been involved in the project from the very initial stage of product development.


Our goal was to create the #1 wallet campaign in the history of crowdfunding. To achieve this goal we needed to have an exceptional product on the global market.
After careful market research and analysis, we have created Volterman – a wallet with exceptional functionality and design.


It took us 6 months to craft the most compelling crowdfunding campaign.
See the tips and tricks that we used to get $ 2 + million for Volterman in our case study.

Case Study
Volterman Smart Wallet - Crowdfunding campaigns

Covered In

Featured in 500 Media
Most Backers Are From The USA
Ordered From 58 Countries Worldwide

HYPHEN

The Gold Standard of Wireless Earbuds

The wireless earbuds from the future. Touch Control. Wireless Charging. Powerful Bass. Bluetooth 5.

$ 1,742,916 Raised
8,715% funded
28,796 Backers

Overview

 

HYPHEN Wireless Earbuds have been designed with functionality in mind. Stop overpaying and get premium earbuds at an affordable price today.
 
Well-engineered in every detail, they feature:
 
•  Integrated Wireless Charging
•  Advanced Touch Control
•  Bluetooth 5
•  IPX5 Water Resistance
•  Seamless Pairing
•  15 Meters of Listening Distance

 

Check out the Campaign 

Backstory

 

 

We have been working on the Hyphen campaign right from the beginning, designing specific promotional strategies, tactics, and methods to implement them. Although Hyphen was contending in a very competitive category, with many similar campaigns, we managed to strongly underline the project’s premium design and quality and clearly positioned it as a market leader in its category.

A highly effective ROAS, successful Product Hunt launch, and correct PR strategies made Hyphen one of the top trending campaigns of Indiegogo for more than 2.5 months, making it one of the most successful earbud campaigns in crowdfunding history.

 

 

Varram

A Smart Robot For Your Pet

VARRAM makes sure your pets are active, healthy and never alone. Monitor your pet remotely.

$ 602,373 Raised
2,005% funded
3,589 Backers

Overview

56% of dogs and 60% of cats are classified as clinically overweight.
Obesity leads to decreased life expectancy for pets.

VARRAM Pet Fitness Robot solves one of the greatest health challenges of the 21st century with:

 

• Snack reward system to move your pet
• Five stimuli artificial intelligence
• The automatic obstacle avoidance system
• Remote control through the app
• FDA-approved material safe for pets

Let your pet have fun while you’re away!❤️
 

Check out the Campaign

Backstory

We took over management for the Varram project during its InDemand campaign. Though the campaigners had a solid base coming from the funding stage, we took on with a “tabula rasa” approach, meaning once we took over we repositioned its marketing strategy entirely, starting fresh. We crafted a new PR and marketing strategy but remembered to incorporate what worked with our other pet-related campaign projects.

After conducting careful market research, we started with redesigning the campaign page and refined how we promoted the VARRAM to potential backers. The new advertising campaign and SMM strategy quickly become one the main contributors to the campaigns ongoing success. 

Varram Smart Robot - Crowdfunding campaign

Carbo

The Lightest, Most Performant Electric Bike

Having experience in the electric bike and carbon fiber industry CARBO team redefined the concept of Folding Electric Bikes.

$ 1,225,689 Raised
2,451% funded
1,151 Backers

Overview

 

 

Carbo is:

• Light

• Simple

• Durable

• Beautiful

• Affordable

 

 

 

 

Carbo is built as the lightest, most performant electric bike.

 

Check out the Campaign

Backstory

We’ve been consulting the Carbo team on every step of the project starting from the pre-launch stage all the to its funding stage.
The Carbo campaign case was a particularly interesting campaign for us given the highly competitive industry it was competing in.
In addition to advisory and consultation services, we ran an extensive advertising campaign for Carbo project that propelled its success.

Carbo ebike - Crowdfunding campaign

PlatoWork

The world’s first headset to boost cognition: improve your memory, focus and creativity!

Put on the headset and use the app to choose between four different modes: learn, create, focus & rethink.

$ 491,793 Raised
2,235% funded
1,411 Backers

Overview

Utilizing transcranial Direct Current Stimulation (tDCS), the headset works by safely sending low electrical microcurrents through designated regions of your brain resulting in more focused and creative thinking. 

PlatoWork can optimize the natural activity in your brain and help you perform at your best. 

Put on the headset and use the app to choose between four different modes: LEARN, CREATE, CONCENTRATE & RETHINK. 

 

Check out the Campaign

Backstory

 

 

The uniqueness of the PlatoWork Brain Stimulator Headset was definitely a product that would appeal to a niche market of consumers and that was something that we took into heavy consideration and meticulously planned for. We took over the campaign for this project one month in and got to work right away with Instagram influencers, and Facebook SMM’s to proactively advertise the benefits of PlatoWork to reach its target audience.

To us, it was extremely important to properly and accurately convey exactly what benefits people would receive when using the PlatoWork Headset as PlatoScience had a specific vision with the PlatoWork. All throughout the process, we collaborated closely and diligently with the company behind the PlatoWork, PlatoScience.

We played to our strengths and allocated tasks to specific team members, which resulted in a very successful campaign.

 

 

Moon by 1-Ring

World's COOLEST Smart Home Hub

Smart Home Hub with ZigBee, Z-Wave, BLE & IR Blaster.

$ 544,676 Raised
1,210% funded
2,046 Backers

Overview

Moon is the world's most innovative Smart Home Solution. It combines amazing features with a revolutionary design:

 

• Smart Home Hub with ZigBee, Z-Wave, BLE & IR Blaster
• Stabilized levitation with wireless charging
• 360° Day & Night Vision with sound direction detection technology
• Temperature, CO2, Humidity and Light Sensors
• No paid plans, no hidden fees
• No wires, No setup, No installation

 

Check out the Campaign

Backstory

While running the crowdfunding campaign for MOON Smart Home Solution, for the first time in our crowdfunding history we decided to change the project’s positioning in the middle of the campaign. When we initially started, we had been focusing on the levitating camera as the most innovative part of the product. However, after receiving feedback from media and our campaign backers we realized that the functionality of our gadget allows us to claim that MOON is the most complete smart home hub.

After changing the trajectory of the project we landed quite a lot publications in media as well as gained support of gadget geeks looking for the tool to fully automate their home.
 

Moon by 1-Ring - Crowdfunding campaign

Wicked Ball

Your Pet's Joy when Home Alone

A smart ball to keep your pet happy all day long.

$ 1,067,553 Raised
5337% funded
19,647 Backers

Overview

 

 

Wicked Ball is the bundle of fun and joy your pet pal needs while you are away.

  • •       100% automatic feature

  • •       3 reaction modes

  • •       Intelligent companion mode

  • •       Snack reward system

  • •       Waterproof and Washable

  • •       Obstacle avoidance system

  • •       Durable and safe for your pet

  • •       No app required 

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Check the Campaign

Backstory

Let’s just say when it comes to crowdfunding entertaining pet-related products, this wasn’t our first rodeo. We have a lot of professional experience in the field of crowdfunding pet products. With working prototypes on hand, we were able to work closely with influencers and media outlets to create fun and interesting ways to present the WickBall.

Throughout WickedBall’s campaign, we realized very early on which market it would appeal to, and that just happened to be cat owners. When it comes to pet-related products  –  cat owners are often neglected, with most products being geared towards dogs. We repositioned our PR and advertising campaigns to effectively reach cat owners, and played to the products strength, marketing the Wool WickedBall made specifically to attract and retain a cat's attention...

We utilized proven, tried and true marketing methods to push the WickedBall well past its half-million dollar goal.
 

MiniFalcon

The E-Scooter That Fits in a Backpack

Fast, powerful, and compact—MiniFalcon is the first packable high-performance electric scooter.

$ 807,909 Raised
8080% funded
2,038 Backers

Overview

MiniFalcon was created to be taken with you anywhere. Folding up to less than two feet long, it's the first packable e-scooter that stands out for its high performance, long battery lifespan, and other cool features!

• 1st Portable High-Performance E-scooter
• 2H Fast Charging. Long-lasting Battery
• 220 Ibs/100 kg Weight Capacity
• Kinetic Energy Recovery System
• High-Efficiency Shock Absorber
• Dual Rear Brake Technology
• Puncture-Proof Tires
• Quick-View Digital Display


Check out the Campaign 

Backstory

MiniFalcon came to us during their live campaign for Facebook Ads, during which our results convinced the team to give us full campaign management during its Indiegogo InDemand.

Through in-depth product and audience research, our targeted ads raised more than 60% of the campaign's total raise during the live campaign.

With this understanding of the product and audience, we went back to the drawing board. By re-branding MiniFalcon and redesigning the entire page concept, we doubled the page's conversion rate during InDemand, a time when conversion rates typically drop.

Bru

The Perfect Cup of Tea at the Push of a Button!

Get a perfectly consistent brew of any tea every single time—straight to your cup, ready to drink!

$ 1,302,240 Raised
4,200% funded
9,069 Backers

Overview

Bru makes tea brewing easy. 

Integrating the teapot into the kettle and removing all unnecessary hassle, Bru turns tea leaves and teabags into your ideal cup of tea. Control the temperature, steeping time, cup size and more. And save your favorite settings so you’ll know your perfect cuppa will be just as great every time.

Check out the campaign

Backstory

Bru came to us at one of the hardest times in a campaign’s journey—the transition from Kickstarter to Indiegogo InDemand. After their successful launch, they needed an experienced campaign manager to keep the momentum going.

We built off of their existing audiences, positioning and materials, finding new approaches and refining current ones. After streamlining the crowdfunding page—redesigning the graphics and rewriting the copy from the ground up—we expanded our target audiences to discover new untapped countries and interests.

Like the warm cup of tea that Bru pours, we poured warmth into our Facebook advertising that people connected with. And thanks to carefully timed activities and add-ons, we managed to hold a steady conversion rate well past our initial goal of $1M.

PomaBrush

The Most Powerful Silicone Electric Toothbrush

A designer toothbrush with a full silicone body and head that offers a deep clean while being soft on the gums, and only needs charging 3x per year.

$ 627,821 Raised
3,139% funded
3,887 Backers

Overview

PomaBrush is built for an on-the-go lifestyle. No stand, no bulky attachments, just the sleek wireless charging PomaCase. Whether it's for an overseas trip or a last-minute office meeting, this cool toothbrush powers confidence for 4 months on a single charge.The result of premium US tech and superior Italian design, its soft silicone texture feels great against skin and teeth.

Backstory

Our team partnered with PomaBrush early on in its product development. Through targeted messaging to different audiences, we tested our and our partner's theories and gathered data that drove not only the marketing but the product development. From travelers to Apple lovers, different color combinations, and case materials, we narrowed the offer through unique ads, landing pages, and email marketing funnels in preparation for launch. In order to capture the minimalist essence of PomaBrush, our copywriting, design, and video departments developed the Kickstarter Campaign video from concept to end result and produced a series of over 100 high-quality renders and photographs.

KittySpring

The most cat-friendly water fountain on Earth

Non-electric, easy-to-clean & whisker-friendly water fountain for even the pickiest cats.

$ 932,084 Raised
9,321% funded
15,904 Backers

Overview

This non-electric fountain is the most cat-friendly solution to our fur friends’ 2-day supply of fresh water. Featuring a wide and shallow dish, it delivers an enjoyable and whisker-safe drinking experience to cats, freeing cat parents from the need to refill the bowls all the time.


Backstory

Having 2 successful pet products in our portfolio, we decided to take KittySpring and turn it into another big campaign for cats and their parents. The problem of cats’ dehydration being quite widespread and the market being full of different fountains—both electric and non-electric—KitttySpring was quite promising in terms of satisfying all the preferences of cat owners: it’s non-electric, is made of FDA and RoHS certified materials, and features a whisker-friendly design.

The entire campaign and its strategies were thoroughly discussed and prepared by the team well before the launch. This allowed us to create an attractive storyline and ensure a high engagement level throughout the campaign. Besides, in close cooperation with our creator team, we organized a Cat of the Day Mega Giveaway, which allowed cat parents to win KittySpring for their cats by posting their cuties’ photos and videos. Another important factor determining the success of the campaign was creating a glass dish version of KittySpring considering our backers’ needs and wishes.

Oculis Lodge

Special Lodging Experience In Nature

Find serenity and relaxation along with the ultimate luxury

$ 1,224,803 Raised
12,248.03% funded
1,754 Backers

Overview

Find serenity and relaxation along with the ultimate luxury. This 700 sq/f domes near Mount Baker in Washington State offer a unique experience that is perfect for vacationers who want to enjoy nature without sacrificing comfort. From its unique interior featuring amenities like a comfortable bed, personal kitchen and bathroom, 15-foot skylight, perfect for stargazing at nights, to its outdoor patio complete with a dining table and deck hammock, private sauna, and jacuzzi – it's the perfect place to reconnect with yourself, nature and your loved ones.

Backstory

Step into the world of Oculis Lodge, where dreams and ambitions meet with strategy and creativity to build a crowdfunding success story like no other. In an industry where hotel campaigns rarely see such massive support, Oculis Lodge broke the mold and raised over $1.2 million through a combination of innovative thinking, creative strategies, and unrelenting dedication.


Once onboarded, the TCF professional team blasted off the Oculis Lodge story to the world through targeted media outlets and creative advertising strategies, creating a sense of urgency and exhilaration for potential backers. Our digital advertising prowess was unrivaled, capturing the attention of everyone in Washington state and beyond with laser-focused precision. While our PR gurus made sure the world knew about this one-of-a-kind lodging experience and left no stone unturned in our quest for success.


This is a milestone victory for TCF, where we demonstrated our unparalleled ability to turn new and untested product directions -- hospitality in crowdfunding -- into resounding triumphs. We helped bring the Oculis Lodge creator's vision to life by raising an astonishing $1.2 million dollars, breaking records, and making their business dreams a reality. And this is just a glimpse of the magic that happens when TCF steps in and brings ideas to life.


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