57 Secrets of Crowdfunding

This guide unveils everything you need to know about successful crowdfunding

  • Get Traffic
  • Create a Compelling Campaign
  • Raise Money to Make Your Exceptional Idea a Reality!
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World’s Most Powerful Smart Wallet

Built-in Powerbank, Distance Alarm, Global GPS Tracking, Worldwide WiFI Hotspot, Anti - Thief Camera.

$ 2,891,343 Raised
$ 2268% Funded
18,757 Backers
Case Study


Volterman® is the World’s most powerful smart wallet with 5 smart functions:

• Built-in Powerbank (from 2,000 to 5,000 mAh)
• Distance Alarm
• Global GPS Tracking
• Worldwide WiFi Hotspot
• Thief Detection Camera.

With all the tech inside, Volterman® is slim and lightweight made from premium quality materials.

Back Story

It started when the inventor Azat Tovmasyan lost his wallet.
He came up with an idea to create a wallet that you can never lose.
The Crowdfunding Formula has been involved in the project from the very initial stage of product development.
Our goal was to create the #1 wallet campaign in the history of crowdfunding. To achieve this goal we needed to have an exceptional product on the global market.
After careful market research and analysis we have created Volterman - the wallet with exceptional functionality and design.

It took us 6 month to craft the most compelling crowdfunding campaign.
See the tips and tricks that we used to get $ 2 + million for Volterman in our case study.

Case Study
Volterman Smart Wallet - Crowdfunding campaigns

Covered In

Featured in 500 Media
Most Backers Are From The USA
Ordered From 58 Countries Worldwide


PROVEN cardio-training breakthrough!

Ellen DeG: “You have to see this!” Easy calorie burn @work or INTENSE workouts, 500+cals watching TV

$ 3,341,631 Raised
$ 2100% Funded
7,414 Backers


• BionicGym is a wearable device that exercises you
• BionicGym lets you burn calories on your sofa, at your desk, anywhere
• BionicGym gives you easy and intense workouts
• BionicGym proven technology - invented by a doctor - tested on live TV
• BionicGym is #1 in fitness ever thanks to our amazing backers in 90 countries

Back Story

We’ve been consulting BionicGym campaign from the very beginning of the project.
It’s this is our very first campaign that has reached $3 million.  
BionicGym product was a true blast on the market and we are proud to be the ones to spread the word about it.      

BionicGYM - Crowdfunding campaign

Moon by 1-Ring

World's COOLEST Smart Home Hub

Smart Home Hub with ZigBee, Z-Wave, BLE & IR Blaster

$ 542,369 Raised
$ 757% Funded
2039 Backers


Moon is the world's most innovative Smart Home Solution. It combines amazing features with a revolutionary design:

• Smart Home Hub with ZigBee, Z-Wave, BLE & IR Blaster

• Stabilized levitation with wireless charging

• 360° Day&Night Vision with sound direction detection technology

• Temperature, CO2, Humidity and Light Sensors

• No paid plans, no hidden fees

• No wires, No setup, No installation

Back Story

While running the crowdfunding campaign for MOON Smart Home Solution for the first time in our practice we have changed the project positioning in the middle of the campaign. When starting the crowdfunding we have been focusing on the levitating camera as the most innovative part of the hub. However, receiving feedback from media and our campaign supporters we realized that functionality of our gadget allow us to claim that MOON is the most complete smart home hub.
After changing the positioning we landed quite a lot publications in media as well as gained support of gadget geeks looking for the tool to fully automate their home.

Moon by 1-Ring - Crowdfunding campaign


World's Most Effective Dog Toothbrush

Dog-centric design, easy-to-use, safe and the most effective toothbrush for dogs.

$ 1,000,878 Raised
$ 3109% Funded
11,465 Backers


4 out of 5 dogs have dental problems.
Home dental care is of utmost importance for your pups, just like for humans.
Bristly solves the world's most widespread problem among dogs - Oral Disease. With

• 2-sided Bristle lined grooves

• Toothpaste reservoir and

• Meat flavored natural rubber

Bristly prevents plaque and tartar build-up.
Your pup will thank you for it... ❤️

Back Story

The inventor of Bristly Petros Dertsakyan when reaching out to us for the crowdfunding campaign already got a market validation for his product.
Bristly has become the most backed pet campaign in the history of crowdfunding with more than 20K backers worldwide.
To achieve this result we have crafted and executed the unique PR and marketing strategy aimed to target pet parents worldwide.
We have tested diverse tactics and even created special campaigns to have alternative source of traffics to our campaign page.

A Labrador chewing Bristly - Crowdfunding campaign


A Smart Robot For Your Pet

VARRAM makes sure your pets are active, healthy and never alone. Monitor your pet remotely.

$ 602,373 Raised
$ 545% Funded
3589 Backers


56% of dogs and 60% of cats are classified as clinically overweight.
Obesity leads to decreased life expectancy for pets.

VARRAM Pet Fitness Robot solves one of the greatest health challenges of the 21st century with:

• Snack reward system to move your pet

• Five stimulus artificial intelligence

• Automatic obstacle avoidance system

• Remote control through the app

• FDA- approved material safe for pets

Let your pet have fun while you’re away!❤️

Back Story

We took full management for Varram project during the InDemand campaign.
Though the campaigners had a solid base coming from the funding stage, we took the project as a “tabula rasa”.
On the go we have crafted a new PR and marketing strategy taking into account our previous experience with the other pet campaign Bristly.
We started with redesigning the campaign page and changing key messaging after careful market research.
We have built from the scratch the SMM strategy that quickly become one the main resources for conversion.
Our team has run a new advertising campaign.
Varram is an ongoing project.

Varram Smart Robot - Crowdfunding campaign


Carbo is built as the lightest, most performant electric bike.

Having experience in the electric bike and carbon fiber industry CARBO team redefined the concept of Folding Electric Bikes.

$ 1,067,459 Raised
$ 1696% Funded
978 Backers


Carbo is:

• Light

• Simple

• Durable

• Beautiful

• Affordable

Carbo is built as the lightest, most performant electric bike.

Back Story

We’ve been consulting  Carbo team on every step of the project from the pre-launch stage to the funding.
Carbo campaign case could be of special interest as it was running in a highly competitive environment.
In addition to advisory services we have been running advertising campaign for Carbo project that brought to surprising results.

Carbo ebike - Crowdfunding campaign


The Gold Standard of Wireless Earbuds

The wireless earbuds from the future. Touch Control. Wireless Charging. Powerful Bass. Bluetooth 5.

$ 1,030,391 Raised
$ 4368% Funded
19,421 Backers


HYPHEN Wireless Earbuds have been designed with real functionality in mind. Stop overpaying, get premium earbuds at an affordable price today.

Engineered in every detail, they feature:

•  Integrated Wireless Charging
•  Advanced Touch Control
•  Bluetooth 5
•  IPX5 Water Resistance
•  Seamless Pairing
•  15 Meters of Listening Distance

Back Story

We have been working on Hyphen campaign right from the beginning, designing and testing a winning promotional strategy and tactics for it.

In spite of being in a very competitive category, with many similar campaigns, we managed to strongly underline the project’s premium design and quality and clearly position it as a market leader in its category.

Highly effective ROAS, successful Product Hunt launch and correct PR strategy made Hyphen one of the top trending campaigns of Indiegogo for more than 2.5 months, making it one of the most successful earbud campaigns in crowdfunding history.

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