Built-in Powerbank, Distance Alarm, Global GPS Tracking, Worldwide WiFI Hotspot, Anti - Thief Camera.
Volterman® is the World’s most powerful smart wallet with 5 smart functions:
• Built-in Powerbank (from 2,000 to 5,000 mAh)
• Distance Alarm
• Global GPS Tracking
• Worldwide WiFi Hotspot
• Thief Detection Camera.
With all the tech inside, Volterman® is slim and lightweight made from premium quality materials.
It started when the inventor Azat Tovmasyan lost his wallet.
He came up with an idea to create a wallet that you can never lose.
The Crowdfunding Formula has been involved in the project from the very initial stage of product development.
Our goal was to create the #1 wallet campaign in the history of crowdfunding. To achieve this goal we needed to have an exceptional product on the global market.
After careful market research and analysis, we have created Volterman – a wallet with exceptional functionality and design.
It took us 6 months to craft the most compelling crowdfunding campaign.
See the tips and tricks that we used to get $ 2 + million for Volterman in our case study.
Protect your car and everyone in it with a 4K 360˚ dash cam with AI drowsiness | 4G-LTE | & More
The VEZO 360 had a long list of truly exceptional technology which gave us plenty of material to work with. That and the sheer amount of practical functionality with this product allowed us to position ourselves to showcase its distinct features through creative SMM posts, influencer promotions, and engage in some aggressive marketing. Facebook advertising was our heaviest lifter during this campaign.
We took full advantage of the various features and changed our advertising tactics often to constantly grow and reach out to new target audiences, which brought us over 120,000 visits to the campaign page.
Teamwork, collaboration and careful budgeting between our departments allowed us to appropriately incorporate the right marketing strategies and resources to get the VEZO 360 past the 1$ million dollar mark.
Go further and faster, in style with the premium e-bike spec'd and built by Erik Buell.
FUELL Flluid is all about creating emotion and freedom.
We designed the Fluid e-bike with you in mind – you, city lovers and outdoor adventurers.
You who want something attractive, who value design and quality, who always look for something better, and want to ride the best-in-class e-bike.
We took an interest in the FUELL E-Bike campaign early on. We felt like this particular E-bike had a lot of potential, and began collaborating with the creators of the FUELL FLLUID E-bike shortly after they launched their campaign. There was a challenge that presented itself with this project, and that was that the E-bike industry was a very saturated and competitive industry. We knew if we wanted to take FUELL FLLUID to the pinnacle of its success, we needed to make sure that our approach would distinguish itself over the competition.
We got to work on changing the direction of the campaign on every level, creating new angles to market and promote the e-bike, highlighting its legendary creator Erik Buell, the premium quality of the FUELL FLLUID and its magnificent 125 miles estimated travel range.
As with every campaign, we made sure to treat this campaign as its own unique thing, taking on a custom approach. We directed online traffic from many different sources like social media, and niche communities to us through aggressive advertisements, influencers, Facebook posts, and used a diverse range of PR strategies. We used everything in our tool belt and delegated the work to the experts in our team and made this one of the most successful crowdfunding campaigns in the industry.
Plug-n-play hardware filter that reclaims your use of the Internet on ALL connected devices at home.
Do you know why you pay more for your airline tickets or hotel rooms?
Or why shady Ad Tech companies are following you even in Incognito mode?
It's because your whole internet activity is being tracked without your knowledge or consent.
Meet Winston: a plug-and-play hardware filter that reclaims your use of internet on ANY connected device at home. Stop being watched, packaged & sold.
- Winston scrambles your internet activity with other Winston users
- Parental Control filters inappropriate content
- 90,000 tracking and malware sites blocked by default
- Reduces data usage by 45%, works with all streaming services and games
- No VPNs used (faster and more reliable)
We took over the Winston campaign one week into its launch and made some substantial changes to their campaign, quickly resulting in increased traffic and backers.
The technology behind Winston is complex but its what it offers consumers is simple: Winston protects your online privacy and gives you security in an era where big tech companies track people's information online. We started from the ground up, and used every tool in our arsenal; starting from redesigning and overhauling their campaign page, engaging in aggressive PR and marketing tactics, cross promotions, utilizing influencers and SMM posts, and almost immediately the campaign took off.
Winston is still an ongoing campaign, with its popularity and appeal set to increase as more people discover how big tech companies track and use peoples online information.
Designed to highlight real men’s love of complexity with outstanding design and superb performance.
This is the watch with nothing to hide.
A sophisticated transparent fully automatic timepiece made from Titanium and Sapphire Crystal that affords its wearer and those around him a chance to marvel at its inner workings and inherent strength.
We took on the CIGA Design campaign from pre-launch all the way through its live campaign, during which we raised $1-million.
Understanding its predominantly aesthetic appeal, we created a strong visual language and used the provided prototypes to create a high-end photograph and video series. Together with a strong understanding of CIGA’s audience, we developed a language that spoke to the desires of real men.
This became the basis for targeted ads and SMM, and a step towards engaging a variety of strong influencers who understood CIGA’s intrinsic value and mobilized their followers. Through language that echoed the timepiece’s sophistication and style, we also engaged influential media through our PR department.
Dog-centric design, easy-to-use, safe and the most effective toothbrush for dogs.
4 out of 5 dogs have dental problems.
Home dental care is of utmost importance for your pups, just like for humans.
Bristly solves the world's most widespread problem among dogs – Oral Disease.
• 2-sided Bristle lined grooves
• Toothpaste reservoir and
• Meat flavored natural rubber
Bristly prevents plaque and tartar build-up.
Your pup will thank you for it... ❤️
The inventor of Bristly Petros Dertsakyan reached out to us after getting market feedback and validation for his product.
Early on it was apparent that the Bristly Brushing Stick solved a valuable need for dog owners everywhere because Bristly went on to become the most backed pet campaign in the history of crowdfunding with more than 20K backers worldwide.
To achieve this result we crafted and executed a unique PR and marketing strategy aimed to target pet parents worldwide.
We tested a diverse range of tactics and even created special campaigns to direct even more traffic to our campaign page.
Ellen DeG: “You have to see this!” Easy calorie burn @work or INTENSE workouts, 500+cals watching TV
We’ve been consulting with the BionicGym campaign from the very beginning of the project.
This was our very first campaign that reached $3 million.
The BionicGym was an exciting and popular hit on the market and we are proud to be the ones that spread the word about it.
Having experience in the electric bike and carbon fiber industry CARBO team redefined the concept of Folding Electric Bikes.
Carbo is built as the lightest, most performant electric bike.
We’ve been consulting the Carbo team on every step of the project starting from the pre-launch stage all the to its funding stage.
The Carbo campaign case was a particularly interesting campaign for us given the highly competitive industry it was competing in.
In addition to advisory and consultation services, we ran an extensive advertising campaign for Carbo project that propelled its success.
The wireless earbuds from the future. Touch Control. Wireless Charging. Powerful Bass. Bluetooth 5.
We have been working on the Hyphen campaign right from the beginning, designing specific promotional strategies, tactics, and methods to implement them. Although Hyphen was contending in a very competitive category, with many similar campaigns, we managed to strongly underline the project’s premium design and quality and clearly positioned it as a market leader in its category.
A highly effective ROAS, successful Product Hunt launch, and correct PR strategies made Hyphen one of the top trending campaigns of Indiegogo for more than 2.5 months, making it one of the most successful earbud campaigns in crowdfunding history.
VARRAM makes sure your pets are active, healthy and never alone. Monitor your pet remotely.
56% of dogs and 60% of cats are classified as clinically overweight.
Obesity leads to decreased life expectancy for pets.
VARRAM Pet Fitness Robot solves one of the greatest health challenges of the 21st century with:
We took over management for the Varram project during its InDemand campaign. Though the campaigners had a solid base coming from the funding stage, we took on with a “tabula rasa” approach, meaning once we took over we repositioned its marketing strategy entirely, starting fresh. We crafted a new PR and marketing strategy but remembered to incorporate what worked with our other pet-related campaign projects.
After conducting careful market research, we started with redesigning the campaign page and refined how we promoted the VARRAM to potential backers. The new advertising campaign and SMM strategy quickly become one the main contributors to the campaigns ongoing success.
Put on the headset and use the app to choose between four different modes: learn, create, focus & rethink.
Utilizing transcranial Direct Current Stimulation (tDCS), the headset works by safely sending low electrical microcurrents through designated regions of your brain resulting in more focused and creative thinking.
PlatoWork can optimize the natural activity in your brain and help you perform at your best.
Put on the headset and use the app to choose between four different modes: LEARN, CREATE, CONCENTRATE & RETHINK.
The uniqueness of the PlatoWork Brain Stimulator Headset was definitely a product that would appeal to a niche market of consumers and that was something that we took into heavy consideration and meticulously planned for. We took over the campaign for this project one month in and got to work right away with Instagram influencers, and Facebook SMM’s to proactively advertise the benefits of PlatoWork to reach its target audience.
To us, it was extremely important to properly and accurately convey exactly what benefits people would receive when using the PlatoWork Headset as PlatoScience had a specific vision with the PlatoWork. All throughout the process, we collaborated closely and diligently with the company behind the PlatoWork, PlatoScience.
We played to our strengths and allocated tasks to specific team members, which resulted in a very successful campaign.
Smart Home Hub with ZigBee, Z-Wave, BLE & IR Blaster
Moon is the world's most innovative Smart Home Solution. It combines amazing features with a revolutionary design:• Smart Home Hub with ZigBee, Z-Wave, BLE & IR Blaster
While running the crowdfunding campaign for MOON Smart Home Solution, for the first time in our crowdfunding history we decided to change the project’s positioning in the middle of the campaign. When we initially started, we had been focusing on the levitating camera as the most innovative part of the product. However, after receiving feedback from media and our campaign backers we realized that the functionality of our gadget allows us to claim that MOON is the most complete smart home hub.
After changing the trajectory of the project we landed quite a lot publications in media as well as gained support of gadget geeks looking for the tool to fully automate their home.
A smart ball to keep your pet happy all day long
Wicked Ball is the bundle of fun and joy your pet pal needs while you are away.
• 100% automatic feature
• 3 reaction modes
• Intelligent companion mode
• Snack reward system
• Waterproof and Washable
• Obstacle avoidance system
• Durable and safe for your pet
• No app required
Let’s just say when it comes to crowdfunding entertaining pet-related products, this wasn’t our first rodeo. We have a lot of professional experience in the field of crowdfunding pet products. With working prototypes on hand, we were able to work closely with influencers and media outlets to create fun and interesting ways to present the WickBall.
Throughout WickedBall’s campaign, we realized very early on which market it would appeal to, and that just happened to be cat owners. When it comes to pet-related products – cat owners are often neglected, with most products being geared towards dogs. We repositioned our PR and advertising campaigns to effectively reach cat owners, and played to the products strength, marketing the Wool WickedBall made specifically to attract and retain a cat's attention...
We utilized proven, tried and true marketing methods to push the WickedBall well past its half-million dollar goal.
Fast, powerful, and compact—MiniFalcon is the first packable high-performance electric scooter.
MiniFalcon was created to be taken with you anywhere. Folding up to less than two feet long, it's the first packable e-scooter that stands out for its high performance, long battery lifespan, and other cool features!
• 1st Portable High-Performance E-scooter
• 2H Fast Charging. Long-lasting Battery
• 220 Ibs/100 kg Weight Capacity
• Kinetic Energy Recovery System
• High-Efficiency Shock Absorber
• Dual Rear Brake Technology
• Puncture-Proof Tires
• Quick-View Digital Display
MiniFalcon came to us during their live campaign for Facebook Ads, during which our results convinced the team to give us full campaign management during its Indiegogo InDemand.
Through in-depth product and audience research, our targeted ads raised more than 60% of the campaign's total raise during the live campaign.
With this understanding of the product and audience, we went back to the drawing board. By re-branding MiniFalcon and redesigning the entire page concept, we doubled the page's conversion rate during InDemand, a time when conversion rates typically drop.