Overview
The Crowdfunding Formula (“we”, “us” or “our”) is committed to detailing the use of personal information
of individuals who visit the www.thecrowdfundingformula.com (the “Site”) and use the services available
thereon (the “Services”). Amendments to this Privacy Policy will be posted to the Site and will be
effective when posted. Your continued use of the Services following the posting of any amendment to the
Privacy Policy shall constitute your acceptance of such amendment. You should periodically review this
Privacy Policy and check the “Last Updated” date at the top of the document to familiarize yourself with
the most recent version of this Privacy Policy.
Consent and Information Collection and Use
When you join us as a user of our Services, we ask for personal information that will be used to
activate your account, provide the Services to you, communicate with you about the status of your
account, and for other purposes set out in this Privacy Policy. Your name, company name, address,
telephone number, email address, credit card information and certain other information about you may be
required by us to provide the Services or disclosed by you during your use of the Services. You may also
be asked to create a private user ID and password, which will become part of your account
information.
providing personal information to us and by requesting us to provide you with the Services, you
voluntarily consent to the collection, use and disclosure of such personal information as specified in
this Privacy Policy. Without limiting the foregoing, we may on occasion ask you to consent when we
collect, use, or disclose your personal information in specific circumstances. Sometimes your consent
will be implied through your conduct with us if the purpose of the collection, and our expected use or
disclosure of your information, is or should be obvious and you voluntarily provide the information.
Please be assured, however, that all collection, use and disclosure of personal information will be in
accordance with this Privacy Policy.
We may use your personal information and other information collected from you for the following
purposes:
To provide the Services to you and to improve the quality of the Sites and Services,
To provide you with newsletters, RSS feeds, or other communications or services which you have signed up
for or otherwise agreed to receive,
To provide information to you so that you may use the Site and Services more effectively,
To create, manage and control your account information, and to verify access rights to Services and
software,
To communicate with you for the purpose of informing you of changes or additions to the Services, or of
the availability of any Service we provide,
To assess service levels, monitor traffic patterns and gauge popularity of different service options,
To communicate with you about products or services that may be of interest to you, either from us or
third parties
To enforce this Privacy Policy,
To respond to claims of any violation of our rights or those of any third parties,
To cooperate with legal, criminal or regulatory investigations or proceedings,
To respond to your requests for customer service, and
To protect the rights, property or personal safety of you, us, our users and the public; and as required
or authorized by law.
We may occasionally communicate with you regarding our products, services, news and events. You have the
option to not receive marketing emails from us. We provide an opt-out function within all email
communications of this nature, or will cease to communicate with you for this purpose, if you contact us
and tell us not to communicate this information to you. The only kind of these communications that you
may not “opt-out” of are those required to communicate announcements related to the Services, including
information specific to your account (such as confirmation emails), planned Services suspensions and
outages. We will attempt to minimize this type of communication to you.
Please be aware that, although The Crowdfunding Formula collects your email address if you have indicated
interest in one of our clients’ landing pages and will provide it to the owner of that landing page so
that they may communicate with you about their launch, LaunchBoom does not transmit their marketing
e-mails and we are not responsible for that person’s use of your email address. Our only communication
with you in this situation will be to inform you of your privacy rights and to notify you of other
clients’ products time to time, which you may immediately choose to opt-out.
Sharing Your Information
We will share your information with third parties in accordance with your instructions or as necessary to
provide you with a specific Service or otherwise in accordance with applicable privacy laws. For
example, if you indicate an interest in a certain launch by providing us with your email address, we
will share your email address with that website owner, who may use it to contact you. In addition, we
may disclose your personal and non-personal information to our agents, contractors and service providers
who are engaged to perform functions on our behalf (such as processing of payments, provision of data
storage, hosting of our website, marketing of our products and services, conducting audits, and
performing web analytics). These third party contractors and service providers (i) shall be permitted to
obtain only the personal information they need to provide the service, and (ii) must protect personal
information to the same extent as The Crowdfunding Formula, including not using it for any improper
purpose.
We may also disclose your personal information to third parties when we believe, in good faith and in our
sole discretion, that such disclosure is reasonably necessary to (a) enforce or apply our Terms of
Service, including investigation of potential violations thereof, (b) comply with legal or regulatory
requirements or cooperate with a law enforcement or regulatory investigation, (c) protect the rights,
property or safety of The Crowdfunding Formula, our users or other third parties, (d) prevent a crime or
protect national security, or (e) detect, prevent or otherwise address fraud, security or technical
issues.
Information about our users, including personal information, may be disclosed as part of any merger,
acquisition, or sale of The Crowdfunding Formula and/or its assets, as well as in the unlikely event of
insolvency, bankruptcy, or receivership, in which case personal information would be transferred as one
of the business assets of the company.
We may also disclose non-personally identifiable information on an aggregated, anonymous basis to our
business partners, merchants, advertisers, investors, potential buyers and other third parties if we
deem such disclosure, in our sole discretion, to have sound business reasons or justifications.
Links
The Sites may contain links to other sites and we are not responsible for the privacy or security
practices or the content of such sites. We encourage you to read the privacy policies of linked sites.
Their privacy policies and practices differ from our policies and practices.
Cookies and Other Information-Gathering Technologies
We use cookies to track user activity. Cookies are small amounts of data that are transferred to your web
browser by a web server and are stored on your computer’s hard drive. We use cookies to track which page
variant a visitor has seen, to track if a visitor has clicked on a page variant, to monitor traffic
patterns and to gauge popularity of service options. We will use this information to deliver relevant
content and services to you. This also allows us to make sure that visitors see the landing page they
expect to see if they return to the same web URL, and it allows us to tell you how many people click on
our clients’ landing pages.
If you do not wish to accept cookies, you can usually set your browser to decline them, and if you wish
to delete or disable cookies previously placed on your computer, the “help” portion of the toolbar on
most browsers will tell you how to do so. Please note, however, that if you choose to set your browser
to decline, delete or disable cookies, you may not be able to access certain areas or features of our
Sites
In addition to cookies, we or our service providers may use web beacons, pixels and similar technologies
on our Sites and in email messages or newsletters. These tiny electronic images can be used to assist us
in determining how many users have visited certain pages or opened messages or newsletters. However, we
do not use these images to collect personal information.
Your Postings
We may provide areas on our Sites where you can post information about yourself, communicate with others,
post reviews or upload content. Whenever you disclose personal information publicly (such as on publicly
viewable web pages), that information becomes public and can be collected and used by others, including
for the sending of unsolicited messages. We can’t control who reads your posting or what others may do
with information you voluntarily post, so we encourage you to use your discretion with respect to
posting personal information.
Security
We will strive to prevent unauthorized access to your personal information; however, no data transmission
over the Internet, by wireless device or over the air is guaranteed to be 100% secure. We will continue
to enhance security procedures as new technologies and procedures become available.
We strongly recommend that you do not disclose your password to anyone. If you forget your password, we
will ask you for your ID and send you an email containing a link that will allow you to reset your
password.
Please remember that you control what personal information you provide while using the Services.
Ultimately, you are responsible for maintaining the secrecy of your identification, passwords and/or any
personal information in your possession for the use of the Services. Always be careful and responsible
regarding your personal information. We are not responsible for, and cannot control, the use by others
of any information which you provide to them, and you should use caution in selecting the personal
information you provide to others through the Services. Similarly, we cannot assume any responsibility
for the content of any personal information or other information which you receive from other users
through the Services, and you release us from any and all liability in connection with the contents of
any personal information or other information which you may receive using the Services. We cannot
guarantee, or assume any responsibility for verifying, the accuracy of the personal information or other
information provided by any third party. You release us from any and all liability in connection with
the use of such personal information or other information of others.
