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Armen

Founder of Hacker Growth
#Analytics #Emailmarketing

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Dmitry is the founder of JustReachOut - a software and a team of PR outreach strategists which help you systematically get featured in press and get the exposure you need to drive your core metrics and business goals.

In the 5+ years JustReachOut service has been around it has helped 5,000+ small businesses and entrepreneurs to pitch relevant influencers and bloggers to gain exposure and traffic they deserve.

The goal of the service is NOT to become a "long term outsourced PR agency" for small businesses or startups but instead teach small businesses how to do PR "the right way" on their own and give them the software, guidance and, hand holding to execute their own PR outreach in the future.

Dmitry's passion for "Do It Yourself PR" stems from the last company he worked at where without much prior experience in PR he built the startup from 0 to 40M page views per month and got acquired by Google.

He believes any startup or business should be able to pitch journalists and get featured in press on their own without the help of PR firms. The bigger question he asks his clients is why do they want this publicity and how does it help their core metrics and bottom line?

Dmitry has spent over a decade in the world of marketing and PR and was previously a software engineer. He has published 1,500+ articles in the last decade and currently writes for Entrepreneur, Forbes, TheNextWeb, SmallBizTrends and Business.com as well as Moz Blog, Ahrefs Blog and many others. Dmitry loves working with customers looking to independently control their PR and is so proud of the entrepreneurs he’s taught to speak to journalists and focus on relationship building.

When he’s not at his standing desk working beside his business partner and wife Corey, Dmitry can be found picking heavy things up and putting them down again at Crossfit or running alongside his toddlers scooting through the park.

AMA with Armen

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